Client
Freedom Boat Club Carnon
Services
Boat Club
Year
2019 to today
Freedom Boat Club is an international boating network based on a membership model.
In France, the network includes several franchises located in Carnon, Marseille, Cap d’Agde, La Rochelle, and Canet-en-Roussillon.
Since being acquired by Brunswick Corporation, the world leader in the marine industry, Freedom Boat Club has experienced rapid international growth.
Now present in over 400 locations worldwide, the network continues to expand each year through a structured franchise model that attracts many professionals in the boating industry.
Established in France since 2019, Freedom Boat Club embodies a new way to experience the sea — more flexible, simpler, and free from the constraints of boat ownership.
I supported the launch of Freedom Boat Club France, adapting the American model to the specificities of the French market.
Beyond translation, the challenge was to rethink the entire communication approach — from tone of voice and messaging to content and visual materials.
The goal was to convey the Freedom spirit — freedom, experience, and community — while aligning with French cultural codes, which value quality, trust, and precision.
This strategic adaptation helped define a clear and coherent brand identity in France, consistent with both local expectations and the group’s international vision.
